dotTBA Guiding New gTLDs in Becoming a SUCCESS!

Each ICANN TLD applicant has put a lot of time, money and resources into their TLD.  After jumping through so many obstacles, it feels like a miracle just to be delegated.  Unfortunately, the work is just beginning and the playing field has changed. Expectations have been reduced, competition has increased, registration volumes are less than projected.  It’s not all doom and gloom – there are plenty of positives.  Registration volumes are increasing, new domain name registrants are buying domain names irrespective of price, premium name sales are growing, markets are expanding, market insights are expanding. It is still early days for the TLD industry but applying the right components to a TLD can make a difference – creating a masterful, TLD strategy, examine the results, adjust, polish, improve…You have the TLD, we have the experience, expertise and creativity to make is a success.